Online dating population

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According to figures released recently by the Ministry of Civil Affairs, the “crude divorce rate” – which measures the number of separations for every 1,000 people in China – doubled in the decade through 2016 from 1.46 to three.The number of couples who actually divorced last year rose 8.3 per cent from 2015 to 4.2 million – and the trend is expected to continue.offers two broad services: one is what Li calls a “self-service dating service” where members pay 400 yuan (US) a year to browse members’ profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4,000 yuan for six months.

China’s rising divorce rate is also driving business.One of Zhenai.com’s most in demand services is one that matches divorcees – it’s especially popular in Beijing, Shanghai, Guangzhou and Shenzhen.“It’s getting more popular every year and we are even thinking perhaps we should develop a separate app due to the high demand,” says Li.When it comes to dating, Chinese men are most interested in what women look like, while women want to know about a man’s income.The next consideration is a prospective partner’s profession: primary-school teachers and nurses are in high demand among men, while women favour men in IT or finance – areas men least want their partner to be working in.

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